This is the second magazine cover I created for the Desktop Publishing course, where we examined how adapting or modifying design elements can change a brand’s message to an intended audience. As a reminder, we found one image that we could place on two different magazine covers, serving two different demographics. How we used the image had to reflect the brand appropriately so while we were using the same image, we were allowed to crop the image, change it to black and white, or alter it in any way to fit the brand.
Again, the prompt was to create two different magazine covers intended for two different audiences with the same image using InDesign. We needed to respond to two different brands’ messages by altering the image and adding text and typography. Then, emphasize content and communicate meaning by arranging design elements such as style, color, and hierarchy.