Urbain 40 Restaurant Logo and Window Graphics

This logo and window graphics were designed for the launch of a new upscale restaurant located in South Orlando. All the design work was created in Adobe Illustrator and revolved around the big band era which is evident throughout the dining experience as well as the design package. The color palette revolves around all-black backgrounds with 23k gold leaf for all the lettering and border on the logo itself. The leaf graphic is a German Variegated Green Special N 2250 gold leaf which adds a value of green to simulate an actual branch. The final design work was created from a crude sketch with no color references to work from which allowed complete self-expression to create something original. The logo itself is made out .25 black sintra routed letters and then glued to the .5 black sintra triangular backer. From there all the letters and leaf graphics were gold-leafed. The window and door graphics are all cut out of 22k gold leaf vinyl and applied as shown in the above image. The logo was installed above the front door, in the foyer, and on the interior entrance podium. The client was extremely pleased with the entire graphics package and loved the elegance of the gold leaf used throughout the final installation.

Orlando Police Department Cycling Jersey

This cycling jersey was commissioned by the Orlando Police Department Cycling Team and was created in Adobe Illustrator. The only design specifications required were to include the OPD yellow and blue color palette and that the final design had to represent the police department and the city professionally. Other than that I was given complete self-expression to come up with an original idea and present it the the department for approval. The final design was met with rave review and any additional corrections or changes were not required. The attention to detail allowed the jersey to be easily recognizable within the community as well as at cycling events throughout the Central Florida Area. The official department logo is well presented on both the front and back along with the city website down the sides for easy visibility.

Bistro Dolce Vita Restaurant Logo

This logo was designed for the launch of a new airport food court restaurant and was designed and created in Adobe Illustrator. It is designed to be simple and easy to read from a distance. Two simple fonts were used in its creation the restaurant name is in a script and the items served are in a serif font. I made sure there was an adequate amount of negative space for easy reading. I chose the color pallet of dark green, black, and yellow, which will be hand-painted in gloss enamel. Considerable time was spent brainstorming on how the logo should be built to keep the cost reasonable. In the end, my final proposal and most cost-effective way was to have it outed out of a single piece of aluminum as opposed to multiple pieces being manufactured, cut and assembled. The use of yellow paint for the lettering was the original plan, but as I leaned on my own personal critiquing skill I suggested the use of 23k gold leaf on all the font work. This new design element pushed the logo to a much higher level of creativity due to the fact that gold leaf is a unique design element. In the end, the client felt the overall design exceeded all expectations and loved the idea of the cost-effectiveness of a single-routed unit.

Allison Honey Logo

This Logo was built in Adobe Illustrator and was designed for Allison Apiary a local honey manufacturer. The color pallet consists of yellow, gold, and black mimicking the honeybee. The image is primarily vector art except for the beehive which is a bitmap image that I refined and darkened in Photoshop to give it a much sharper and cleaner look. Three different fonts were incorporated with the word honey being a custom image that I have displayed as dripping honey. This logo and its golden color palette match very well with the actual honey color. the blended honeycomb background adds a unique shape and an element of rhythm and texture. The vector bees also promote the idea of movement throughout the piece. I was given complete self-expression on this design with the only stipulation of fitting the regularly purchased bottle. Special attention to detail can be seen in the addition of the beehive, the bees, and the dripping honey flowing from the custom honey font. Another dimension was added by inserting a blend in each honeycomb instead of simple amber line work. The added white panel also helps the font and graphics pop out making it much easier to read. I relied heavily on my personal critique skills to finalize the concept and the client felt the final design exceeded expectations.

Amethyst Bay Resort & Spa Magazine Ad

This magazine ad was created in Adobe Illustrator with extensive Photoshop work involving a solid understanding of clipping, blending, merging, and the use of several specialized filters throughout each bitmap image. There are nine Photoshop images used throughout the design including the bungalow island, the sky background, the palm trees, the trees on the right side, the ocean itself, the beach, the kayaks, the bedroom view, and the food image. Each of these images was carefully placed and merged into one complete background. The QR code was created in InDesign and then placed into the illustrator file allowing the viewer easy access to the resort website for a more in-depth review of the resort and its amenities. The blue border and wave graphic are all vectors with pixelated filters applied to mimic the texture of sand. I used the same corner clipping in the border and the inset images of the room and dining option photos to add consistency. The color palette revolves around the Amethyst Bay logo with the intent to keep everything within the same values. Every effort was employed to follow the guidelines provided while at the same time providing as much extreme detail and creativity as possible in each design element. Overall the final product is easy to read with the simple san-serif fonts and a color pallet that maintains a cool tone with its ocean bleues, yet at the same time provides a warm, inviting, and relaxing atmosphere.

Autism & Related Disabilities Logo

This log was completed in Adobe Illustrator for a local Autism program. The primary intent is to use the logo on stationery products as well as shirts to promote the local program. The design specifications were limited to including the puzzle pieces, the included text as presented, and the outline of the child’s face. All other design elements were left to my self-expression and creativity. The hierarchy starts out with the two puzzle rectangles highlighting the words “Autism” and “To Understand”. Upon further research I found using the puzzle pieces can be problematic in some areas, nevertheless, I was given specific directions by the client to include them. I chose to steer clear of using solid colors on the puzzle pieces and add a blend to each piece to showcase the puzzle further. Because of the busyness of the puzzle background, I chose white for the main text along with a blue outline and dark shadow to help it pop or stand out. The yellow transparent star elements are included as a reminder of the importance of each individual in the program. One of the most important design elements required the outline of the child’s face. This was completed by projecting the young man’s profile against a wall and then tracing his exact outline. The statement or purpose of this design element is to add the human element to the overall design. The triangular graphic as well as the upper yellow bars represent movement along with the rising sunrays all displaying the idea of a bright future despite the daily challenges Autism brings. As you can see a great amount of detail and thought was placed into each element of this logo and in the end all required specifications were achieved while allowing my original ideas to flourish. This composition exceeded the client’s expectations and was adopted and put into use by the local program.

Multiple Sclerosis MS 150 Bike Tour Banners

These banners were designed in Adobe Illustrator and were used in an official MS 150 bike tour to identify the start and finish line. This pictular bike tour ran between Orlando and Tampa both there and back with the route winding through mostly rural and forest areas. I was provided with the size parameters of the aluminum structure, the MS cycling logo, and the official MS logo. Using this information I was asked to develop something to match the theme of riding through the forest. Because of this, I chose to keep the color pallet revolving around natural earth tones. The intent was to include the forest in the background while adding the colored swoosh to represent the sun. The bike logo itself promotes the idea of movement and was placed on either side of the banners. The goal was to give the image a three-dimensional feel starting with the start/finish text, then to the swoosh graphic, and finally on to the forest. The original scope included the start/finish banners but once my design was completed and mocked up on the framework I decided to include the two side banners at eye level to help remove the industrial look of the framework. The mock-up at the bottom helped the organizers get a better perspective on the overall look and feel of the project. Once reviewed by the local chapter the banners were accepted as presented with no changes required, they met all design specifications and felt the MS Society and their efforts to help fund a cure were well-represented.

Escada Lily Chic

This ad was created for the France Showcase to highlight the Lily Chic fragrance using Adobe Illustrator and Photoshop. The design specification required the inclusion of the product itself and the product information that is displayed from that point I was left to my own self-expression. A digital 35mm camera was used to capture a high-resolution image of the bottle and its packaging. Once photographed the bottle/box image was merged into the floral background to create the illusion of being one single photograph. The floral background as well as green, yellow, and white color palettes were chosen from the product packaging to ensure unity throughout the entire piece. With the amount of information required for this ad, I chose to Garamond a single serif font using both regular and italic. Because of the busy background, I added a white transparent box on which all the required information would be placed for easy readability. This box or design element also strengthens the overall hierarchy pushing the copy to front and center, then the white box, the product itself, and finally the floral background with the actual product. Once the design was complete I set it aside for a short time with the intent to return with a fresh set of eyes to give it one final critique. Afterward, I ended up adjusting the transparency of the box a few times to get the perfect balance between textual information and the background. I also adjusted the blend in the Lily Chic until I felt it complimented the overall look. In the end, the final design above appears simple but it displays an excellent amount of craftsmanship, especially in the background work. This ad is easy to read and the message is presented in a well-proportioned hierarchy.