As challenging as it might be to develop a brand for a client, I venture to say that developing your own personal brand can prove even more challenging. After all, it will represent you and your aesthetic, while at the same time, inviting clients to trust you with their brands. A lot rides on this, but it’s an undertaking that can also render lots of “design” joy! So, when I was in a recent class and the assignment came up, I jumped on the challenge. After several sketches, I narrowed in on developing the three shown. Good news is I feel the all represent my ‘less-is-more’ approach to design that’s inspired by the Swiss Style Movement. Bad news is … which one? I welcome your thoughts!
