The purpose of this design artifact is to be a multi-channel advertising campaign. It is intended to advertise a meal prep service such as Hello Fresh. The audience is mainly Generation Y, Millennials and young adults that don’t have time to cook dinner. The design artifact needed to be consistent all about the board to be effective.

The concept of the design artifact is to advertise Fresh Fare Farms as a meal delivery service. It’s supposed to appeal to young adults who care about issues such as fresh food and sustainability. The campaign is also advertising donations to people in need in exchange for signing up.

The project meets the audience’s expectations and requirements by having a multi-channel advertising campaign that is cohesive and consistent. The images and principles of design used are repetition, contrast, line, shape, color, white space, etc.

One of the things I think is unique about this project is the consistency required. As a designer, I had to use key colors and had strict requirements as to what the design had to look and feel like. As a designer, this shows my ability to follow instructions.