The purpose of this design artifact is to advertise for a on-campus pizza restaurant. It is marketed toward college kids on campus, as well as staff who might not have time to meal prep, or not enough money to go out to a fancy restaurant.

The concept of the design artifact is to advertise College Pizza as an affordable restaurant.
The project meets the audience’s expectations and requirements by showcasing images of the product, as well as having a tagline showing it is budget-worthy. To create the design, I used colors that were consistent with sales, and a cheeky tagline.