Client: Dauphin High School
Problem: The current flyer is not effective.
Solution: Analyze the current flyer to determine why it is not effective. Create a new flyer based on the graphic design principles and best practices.
This is the current flyer. At a glance we can already see several problems with the design.
- The header text and the image of the car flow off the edges of the document.
- The design components are not balanced.
- The body copy is to small rendering it difficult to read.
- It is black and white which is uninteresting and does not help to properly convey the message of the flyer.
This is the new, updated flyer design. The design is modern and simplistic, using a blue color palette and a rounded font to complement the car wash theme. This design effectively communicates the message to viewers. The most important information has the highest emphasis, which is the date and time of the fundraiser, the cost of the car wash, and a large graphic of a car being cleaned. It includes the school’s name and a blurb about the purpose of the fundraiser.
