Client: Dauphin High School
Problem: The current flyer is not effective
Goal: analyze the current flyer to determine why it is not effective. Create a new flyer based on the graphic design principles and best practices.
This is the current flyer. At a glance we can already see several problems with the design.
The header text and the image of the car flow off the edges of the document.
The design components are not balanced.
The body copy is to small rendering it difficult to read.
It is black and white which is uninteresting and unlikely to draw attention to the flyer.