Funnel map
This customer journey funnel map was created in Illustrator. I used line, color, shape, form, value, and space. I also used repetition of patterns, shapes and colors as well as movement. I received a lot of feedback when creating this graphic. Mostly the edits were to allow enough room for the marketing pieces and getting the copy right. I also received feedback that the shadows under the funnels were pixelated. To smooth them out I exported my file as a jpg and that seemed to help.
Gene-ius podcast icon
This icon was created in Illustrator. The client had a color pallet that I was asked to use. The request was to make a podcast icon fun and show that it spoke about science. Therefore, I placed a DNA image along with the other two sample pipettes to show depth and I placed smaller science images in the background.
Predictive Genomics header
I used Photoshop to create this design because it will be used in many ways (e.g. flyer header, web page header, web banner ads, email headers). The client came up with the idea to have a type of a rubex cube with people super imposed in the cube. There is a lot of attention to detail with this image in the shadows that show space and gradients in the background as well as in the cubes.
Scientific Diagram Web Image
I used Illustrator to create this graphic with a three-column grid to keep things organized. I did this to employ the elements of design which are the necessary building blocks to make a successful design.
I used a lot of creative self-expression when designing this graphic. I think it’s wonderful to be blessed with a job that allows you to explore your creative prowess by creating a design from nothing and get paid for it. It nourishes one’s self-esteem and self-acceptance in a relaxing way.
I did follow the feedback that I was given. Originally, the background was dark gray. The client asked to change it to purple, but that was too dark, so we agreed on the light blue. Also, they wanted to change the “Polypharmacy populations” image from a bottle to something else and I came up with this basket. I also redrew the heads of the people to make them all small and changed the shadows that they are standing on along with all of the colors so that they all worked well with each other and didn’t clash.
The client needed an image that demonstrated the different disease areas that PGx testing can be utilized. The disease areas are Psychiatry and Mental Health, Cardiology, oncology, pain management, Perioperative care, and post-operative care. The Mental Health and Pain management illustrations were provided, but I had to find (and tweak) the other illustrations.
