ARGENTUM GRAPHICS
For this project, I was tasked with creating a digital collage for a potential graphic design company utilizing Adobe Photoshop. Since I had a bit more creative liberty, I focused the theme of my project on the city of Buenos Aires, Argentina, my family’s country of origin. I based my selected color scheme on a starry night in the city. This project involved a lot of masking and layering as I worked to create a balanced visual hierarchy.
AMETHYST BAY RESORT & SPA
For this project, I was tasked with creating an advertisement for Amethyst Bay Resort and Spa in Adobe Illustrator. Specifically, I needed to come up with a getaway vacation package to entice a new clientele. Utilizing the existing logo, font choice, and color-palette for this brand, I put together visuals that fit brand’s visual aesthetic appeal and created “The Amethyst Package.”
BILLIE EILISH MAGAZINE ADS
For this project, I was tasked with creating two magazine layouts in Adobe InDesign utilizing an image of a celebrity of my choice, in this case Billie Eilish. These two layouts embody two unique styles of design, demonstrating my ability to adapt color and typography to create distinct visual aesthetics.
TOWN BROCHURE
For this project, I was tasked with creating a brochure/takeout menu design for the Chinese restaurant TOWN utilizing Adobe InDesign. In particular, I focused on finding visuals to match the existing logo and color scheme of the brand. I then arranged these elements to create a visual hierarchy that was well-organized to communicate the modern and sophisticated image of the brand.
TOWN MENU
To create a cohesive brand identity across my projects for the TOWN brand, I styled this menu design similarly to that of the brochure. I utilized the same color scheme, typography, logo, and visual hierarchy and simply reformatted the layout so that it resembled a traditional one-page menu with content on the front and back sides. Additionally, since I had more room to incorporate images within this particular layout, I decided to add visually intriguing picture of food items from the menu itself.
TOWN TABLE TENT
I keep the same consistency for my table tent design for the TOWN brand as with its other projects. However, since I had less apace to work with within this particular layout, I had to get a bit creative and select three main dishes to feature. I kept the grid-like style format seen in my other two designs. However, I alternated the pattern this time, switching between text and visuals to create a balanced repetition.
DESIGNER’S CALENDAR (CIPE PINELES)
For this the Designer’s Calendar Project, I was tasked with selecting a prominent graphic designer and creating a calendar design in Adobe InDesign based on some of their work. In my case, I chose Cipe Pineles, an Austrian-born graphic designer best known for her work in several magazines including Seventeen, Charm, Glamour, House & Garden, Vanity Fair and Vogue. As my inspiration, I tried to capture her use of color against neutral backgrounds for a dramatic and feminine visual appeal.
AMY LEE TYPOGRAPHIC PORTRAIT
For this project, I was tasked with creating a typographic portrait of any artist of my choosing. I selected Amy Lee, the lead singer of Evanescence and my favorite female vocalist. The process of crafting this portrait took a significant amount of time and effort as I searched for a good image of her, color edited the image to greyscale to capture the highlights and shadows, and the selected appropriate typography to match her elegant and sophisticated aura. I then utilized lyrics from her songs to create her image, adjusting the size and color of my selected font to create contrast and a range of values.
UPPER CRUST BAKERY BUSINESS CARD
For this project, I was tasked with creating a business card in Adobe Illustrator for the Upper Crust Bakery. This project also included coming up with a logo featuring vector graphics alongside a choice of typography and color scheme. I decided to approach this project with a minimalist mindset. The logo utilizes simple symbols that represent a bakery. The primary font is an elegant cursive typeface that contrasts well with the more modern secondary font. Furthermore, the color scheme consists of different shades of brown to communicate the color of baked breads and pastries and white for contrast.
UPPER CRUST BAKERY LETTERHEAD
For this project, I was tasked with creating a letterhead for the Upper Crust Bakery in Adobe Illustrate. To match the brand identity that I had established with my business card design, I utilized the same color scheme, typography, and logo as in my previous design. I placed the logo on the left hand corner and the contact information to the right. I then created the blank space in the center for potential letters by adding two brown lines at the top and bottom of the page creating a balance between the top and bottom of the page.
UPPER CRUST BAKERY ENVELOPE
For this project, I utilized Adobe Illustrate to establish an envelope design for the Upper Crust Bakery brand. This specific design was a lot more simple and straightforward. I simple added the logo at the top left-hand side of the page and placed the business address next to it, as typically seen in many business envelopes. The logo is the same one utilized in my other designs, once more ensuring consistency within the brand identity.