Southern New Hampshire University
GRA 350: Layout and Publication Design
Students of this course demonstrate understanding of layout and publishing concepts through the creation of a single-fold greeting card. The client Metromoheim Museum required various print materials for promotion of “Art Talk: Inclusion and Diversity Through an Art Conversation Exhibition” including a “New Year’s Eve” greeting card utilizing artwork from the featured exhibition.
Modular grids were utilized on the cover and back design of the card while the text greeting of the interior was arranged on a single-column manuscript grid. The greeting card combines a featured artwork from the museum’s collection, brand-aligned colors, and thematic imagery and copy creating a relationship-supporting seasonal greeting to patrons. Information on the back of the card supports promotion of the special collection on display in the museum during the holiday season.
