Southern New Hampshire University
GRA 352: Web Analysis and Design
Students of this course demonstrate understanding of basic web design concepts, UX/UI design, and best practices through the analysis and improvement of a fictious company’s website design.
The client Purrfectly Peppy Pet Veterinary Hospital required a revamp of their website due to customer complaints of poor usability and unattractive, non-brand-aligned visuals. Utilizing Adobe XD, a high fidelity responsive mock-up was created to demonstrate potential improvements to the website design and features using elements from the company’s branding materials. The concepts were presented to the client in a PowerPoint presentation outlining the research-supported recommendations to create a clean, easy-to-navigate, and user-friendly experience improving customer trust and loyalty.