Piddle Paddle Tours Brochure
Rationale
The client design specifications were implemented in what size the brochure is flat and how I have set the lines for folding with a solid line in the slug area. The dotted lines are to cut so I wanted it to be a clear solid line for the printer to see. I have also used the required bleed and gutter measurements so that they are depicted in the InDesign file. All of this is to ensure that this brochure is printed correctly and that there are no issues with the printing process of this project for the client.
I would have presented the “outside” panels with the back cover and company panels visible. Companies want to see their name and logo on the product and make sure you are representing them the way they expect you to. Showing this spread would allow them to see the first page the viewer will see and the last page they will see. The company information is also present so they could give feedback or suggestions on changes, and this would not come as a surprise to them. They would already have seen the majority of the brochure apart from the services and tour destinations. These two things are more informational. They would not be as offended if these pages were not just exactly the way they pictured just because these pages give the viewer information on where they go and what tours they could do, not the “images of the company” so to speak.
I used a website to help me in setting up the guidelines for the folds and it helped me to put the brochure in a 3-D perspective. I labeled the pages in my InDesign file on the grid layer so that I would know exactly where I was within the brochure. The brochure requirements outlined what needed to be on each page so once the page labels were outlined within the layout I knew exactly where I needed to place the elements for the brochure presentation. Sheetwise print imposition is the way I would print this brochure. Since we were given the measurements of the brochure as a flat piece of paper, I imagined this would be the easiest way to print and once printed fold the brochure accordingly.
I like Century Gothic as it is a readable and legible typeface. It is clean and not descriptive to take away from the message presented due to trying to figure out what the text says. This typeface has a small family, but enough to do a brochure effectively. I used all four styles of Century Gothic in this brochure, and I think it worked to my advantage. The viewer does not have multiple typefaces to sift through only one typeface with different styles. I wanted the cover to be light and easy. I used a large point size and regular style for the company name and the first impression of the company and its purpose. For the headlines on the services and tour destinations, I used bold style to draw the viewer’s eye to see what the information was about first so that all the text did not overwhelm them. I kept the point size of the small paragraphs 12 pts which is a normal size for the text provided. I only used a technique to break up the text so that there were reading breaks in the brochure. Sometimes I don’t read something because it seems overwhelming, and I want the viewer to continue reading and book a tour.