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During my tenure at Everspring Partners, I crafted numerous social media designs alongside print projects. This experience enriched my comprehension of designing for social media platforms while adhering to strict brand guidelines. This entailed careful consideration of color palettes, typography, and imagery. I also developed infographics and refreshed previous designs to give them a modern twist. Collaborating with talented individuals during this time greatly contributed to my growth as a designer. Below, I’ve showcased some of my standout projects.

Zoom Backgrounds

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When I initially took on this project, my first step was to conduct thorough research on the images suitable for the Zoom backgrounds. I explored various school databases provided by the universities to locate images of the school buildings. However, there were a few databases where I couldn’t find the desired images, so I resorted to utilizing stock imagery of the respective cities where the universities were situated. Additionally, my creative director offered me guidance on what to search for during this process. Once I had obtained the appropriate images, I utilized Photoshop to enhance their brightness and employed the new AI feature to remove certain objects, such as people, from the backgrounds. Subsequently, I incorporated the schools’ logos, positioning them either in the top right or left corner of the images.

Social Media Posts

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Santa Clara University

When I received this project, I was provided with a Word document containing relevant information for the social media posts. I carefully reviewed the document and initiated the brainstorming process to determine suitable images for the posts. By extracting keywords from the document, I conducted research to find a photo that aligned with the desired content.

To ensure a cohesive design, I also familiarized myself with the company’s brand guidelines. In the case of Santa Clara University, being a business school with a focus on data, I specifically searched for images depicting data and graphs that would resonate with the school’s identity. Once I identified the appropriate image, I proceeded to create the social media posts tailored for platforms such as LinkedIn, Facebook, Instagram, and Instagram Stories. Throughout the design process, I incorporated multiple revisions to refine the final result, which is the culmination of my efforts.

University of Pittsburg

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I took the same process to complete these when I received this project. I was provided with a Word document containing relevant information for the social media posts. I carefully reviewed the document and initiated the brainstorming process to determine suitable images for the posts. By extracting keywords from the document, I conducted research to find a photo that aligned with the desired content.

To ensure a cohesive design, I also familiarized myself with the company’s brand guidelines. This time, the University of Pittsburgh is focusing on its law program. Therefore, I had to search for images that depict students studying. My intention was to create a natural and authentic vibe. After finding the suitable concept, I utilized Adobe Photoshop to enhance the image. Employing the brand colors of the university, I applied a duotone color effect, resembling a filter of sorts. Once I identified the appropriate image, I proceeded to create the social media posts tailored for platforms such as LinkedIn, Facebook, Instagram, and Instagram Stories. Throughout the design process, I incorporated multiple revisions to refine the final result, which is the culmination of my efforts.

Yeshiva Katz

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When I initially received this project, I had some doubts about the approach I should take to create the design. I carefully went through the word documents provided by the copywriters, thoroughly read them, and began brainstorming ideas for the layout. The social post aimed to promote a cyber security webinar featuring Yeshiva Katz, who is a well-known Program Director of the Online MS in Cybersecurity Program, along with Sivan Tehila. To get a better grasp of the university’s identity, I conducted online research and gained insights that helped me determine the direction for designing the social post. I consolidated all the information I gathered and started designing, incorporating visual elements, colors, and ensuring the text followed the university’s branding guidelines, resulting in an appealing design.

Faculty Spotlight Header for Marquette University

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When I initially received this project, I was uncertain about the approach I should take. However, with the guidance of one of the digital designers at Everspring, I gained invaluable insights on how to tackle this project successfully.

To design the header, I was provided with website links and new brand guidelines from the company, which served as my design framework. The goal was to create a template for featuring Marquette faculty members on the website, ensuring a consistent and organized appearance. In order to achieve this, I conducted thorough research on the university and incorporated various design elements, including the university’s colors.

Throughout the process, I developed multiple iterations of the template and sought feedback from other designers. Their critique proved instrumental in generating fresh ideas that I could incorporate into the design. As a result, I ultimately created a brand-aligned template that met the company’s guidelines.

New York Institute of Technology Melt Document Branding

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When I initially started this project, I was filled with enthusiasm. I was tasked with redesigning four documents that had been poorly laid out using Microsoft Word. These documents contained valuable information, but they needed restructuring to effectively reach the intended audience. As I reviewed the materials, I also discovered that one of them was an infographic that required a redesign.

To begin the process, I conducted online research and utilized the school databases to explore how similar designs had been approached in the past. With all the gathered information, I proceeded to create four new designs that incorporated color, imagery, icons, and layouts, all while adhering to New York Institute of Technology’s brand guidelines. Throughout the project, I maintained communication with my creative director, regularly reviewing my work to ensure the effective communication of the messages conveyed in these documents.