During my time at Flexco, I worked on a wide variety of projects, both digital and print. This experience allowed me to deepen my understanding of designing for clients and adhering to strict brand guidelines. I created everything from social media posts and banners to printed materials like posters and brochures. Each project provided valuable insights into maintaining brand consistency while meeting the specific needs and preferences of our clients. This diverse experience has significantly enhanced my design skills and adaptability.
Social Media Posts
The first project I tackled at Flexco involved creating social media posts for their Facebook, Twitter, and LinkedIn profiles. Given the company’s specific demographic, I aimed to design these posts with a fresh perspective to engage both new and returning customers. I researched relevant holidays, developed multiple iterations, and sought feedback before finalizing the designs, all while adhering to Flexco’s brand guidelines.
SME Conference Posters
For this project, I was assigned to create two posters for an upcoming conference where two of our employees would be speaking. I researched and applied design principles to ensure readability and effective communication of the message. I developed several iterations, incorporating Flexco’s brand colors, to achieve the best possible design.
Connections Banners
For this project, I needed to create a new social media banner for Flexco’s Facebook page using just an image and the company logo. My goal was to develop a fresh look and feel, as the previous banners looked a bit dated. I conducted research and created several iterations, eventually finalizing these new designs.
IABSC Mini Summit Updated Walker Brochure
For this project, I was assigned to create a fresh, updated brochure design with new graphics for clients visiting the company for tours. The old brochure was outdated and needed a refresh. I conducted research and went through multiple iterations to develop a clean, modern look. I also printed the brochure to ensure all the folds aligned correctly, using the C-fold method. The colors, imagery, and content all fit perfectly.
IABSC Mini Summit 2024 Agenda
For another edition of the IABSC summit hosted by Flexco, I was tasked with creating a fresh, new look for the event, themed around “airport.” I was provided with a detailed agenda, including the schedule and activities. I conducted thorough research to find the best images and incorporated various logos provided to me. To ensure everything aligned perfectly when folded, I printed out the design. This hands-on approach helped me verify that all the graphics were correctly positioned and the final product met the high standards expected for the event.
Novitool® Amigo™ Splice Overview Animation
For this project, I collaborated with a coworker at Flexco who specializes in 3D modeling. My role was to use my Adobe After Effects skills to animate a product called “Novitool® Amigo™ Splice.” The animation serves as an overview of the product’s features and instructions for effective use.
I received specific instructions on what to animate and used various effects in Adobe After Effects to bring the project to life. To ensure accuracy, I researched the product and consulted experts to understand its functionality. The animation went through several iterations and revisions. After multiple meetings, we finalized a simple, effective overview animation using 3D models and imagery, which we showcased at an upcoming tradeshow event. You can also view this animation on Flexco’s YouTube page.
