The magazine's spread, featuring Futura and Palatino Linotype, targets students interested in printed decoration. The article's theme of carving designs into wood blocks influenced the decision to use Futura because of its sharp, geometric qualities resembling a chisel's edge, enhancing the spread's thematic connection and aesthetic appeal. By pairing a sans-serif typeface with a serif typeface, the combination of Futura and Palatino Linotype aims to create contrast while establishing visual hierarchy and balance.

The typographic portrait bust of Tyson is an artistic interpretation that uses text to establish a connection with his personal style and scientific beliefs. The words and quotes are deliberately positioned around his facial features, with the prefrontal cortex area adorned with "knowledge," "teaching," "facts," and "evidence-based" - which is a principle Tyson strongly supports. The typography, spacing, and design elements add depth and richness, capturing the scientific mood of the image.

Focus 05, a contemporary restaurant in New York City, caters to the millennial crowd. The subway advertisements were initially conservative and outdated, attracting an unintended audience. My role involved developing new design mockups with a modern aesthetic. The design brief mandated the inclusion of modern elements such as QR codes, social media links, and contemporary typography to appeal to the discerning tastes of Millennials. We incorporated organic colors and botanical elements to create an “outside in” vibe, addressing Millennials’ environmental concerns. The revamped design effectively resonated with Focus 05’s target millennial demographic by refining typography, imagery, color, and layout.

The RacerX brand style guide's purpose is to ensure the visual identity remains consistent and cohesive. It covers all the essentials—logo, color, typography—and follows design best practices to keep things clear and flexible. With a focus on alignment, hierarchy, and smart use of white space, the guide ensures everything looks polished and easy to understand. The logo went through several design rounds to get it just right, making it adaptable for print, digital, and textiles. It’s also the cornerstone of the entire style guide.

This poster celebrates the Futura typeface, diving into its importance in both history and modern design. By playing with negative space, asymmetrical balance, and a clean grid system, it showcases Futura’s sleek minimalism and modern vibe. The clear design gets the message across effectively while keeping things fun and engaging for anyone exploring this iconic typeface.

The purpose of this ad is to share the values of Fresh Fare Farms, sustainability and healthy living, through their organic meal kits. It’s designed to connect with people who care about living an eco-friendly lifestyle. Using design best practices, I kept the design simple and clean, using white space and alignment to create a natural and fresh look. Soft Earth and Wheat tones were chosen to give the ad a warm, organic feel that resonates with the audience. To make sure the message stands out, I refined the design by removing unnecessary visuals and text, keeping it clear and impactful.

This project was all about turning complex data on cellphone and smartphone trends into easy-to-understand insights for stakeholders in mobile tech. Design highlights included using a mix of charts and contrasting colors to create a clear, visually engaging infographic that showcased the rise in mobile adoption. I also used inclusive imagery to make the storytelling more relatable and engaging. The infographic underwent iterative revisions based on user feedback and peer reviews, resulting in a redesign of the data presentation with simplified and more readable graphs.

Formerly a face cream brand, L'arganium had initially created DIY labels for their product applicators. However, in preparation for their Hollywood gift-suite event, they recognized the necessity for more polished and professional labels. The product manager sought my expertise to craft a comprehensive branding strategy, which included a logo redesign, website development, and enhancements to their product labels, showcased here.

Fiesta Insurance Franchise Corp. required a sports shorts design to promote their sponsored mascot as a part of their branding campaign in the Latino market. The design features a custom-illustrated proud Crow mascot with a soccer ball in the background and bright colors. The motive is to attract young athletic men who participate in regional soccer games.

Golden Valley Trucking sought to elevate its brand's professionalism. In line with their rebranding initiative, I crafted a bespoke truck illustration aimed at captivating auto and truck enthusiasts who value aesthetically pleasing semi-trucks to embody their businesses during product transportation. The design mirrors the allure of car show promotional material, often featuring illustrated vehicle artworks.

The Morro Bay Customs car show was looking for a new designer to create mockups for their custom T-shirts for the car show to boost event promotion. I designed the shirt using Illustrator, my preferred tool for creating vector artwork. I also use CorelDRAW to meet specific client requirements. Many screen printers require CorelDRAW to transfer the design to print.