For my Layout and Publication Design class, I created an engaging and informative brochure to promote various tourist attractions in Rockaway. This project allowed me to demonstrate my design skills, from layout creation to content organization, ensuring an appealing and user-friendly final product.
Project Overview:
Objective: The main objective of this project was to design a visually captivating brochure that effectively highlights the diverse attractions and activities available in Rockaway. The brochure aims to inform potential visitors and encourage them to explore and enjoy the various offerings.
Tourist Attractions Featured:
- Rockaway Lighthouse:
- Description: A historic landmark offering breathtaking views of sparkling seascapes. The brochure emphasizes the educational aspect of learning about the lighthouse’s history and its preservation.
- Visuals: Stunning images of the lighthouse and its surroundings to capture the reader’s interest.
- Whale Watching:
- Description: Promotes prime whale-watching season, with opportunities to see humpback, finback, and minke whales, along with dolphins and seals.
- Visuals: Vibrant images of whales and marine life, paired with descriptive text to highlight the adventure.
- Sail at Sea Fishing Excursion:
- Description: An invitation to join a fishing excursion targeting various fish species along the inshore flats, backcountry, and bays.
- Visuals: Engaging photos of fishing activities and the excitement of the catch.
- Swim Snorkel with the Stingrays:
- Description: A must-do activity where visitors can interact with and feed stingrays in their natural habitat. The brochure emphasizes the family-friendly aspect and the vibrant coral reefs.
- Visuals: Dynamic images of snorkeling and interacting with stingrays to attract eco-enthusiasts and adventurers.
- Turtle Nesting Tour:
- Description: Highlights the unique opportunity to see Olive ridley and Pacific green turtles lay their eggs and witness the hatching process.
- Visuals: Captivating photos of turtles nesting and hatchlings heading to the sea.
Design Elements:
- Layout:
- Structure: Organized sections for each attraction with clear headings and subheadings for easy navigation.
- Typography: Used a clean and modern font to ensure readability and a professional appearance.
- Color Scheme:
- Palette: Chose colors that reflect the natural beauty of Rockaway’s seascapes and marine life, creating a cohesive and inviting look.
- Imagery:
- Selection: Included high-quality images from platforms like Unsplash and Pexels to visually enhance the brochure and provide an immersive experience.
- Placement: Strategically placed images to complement the text and maintain visual balance.
- Interactive Elements:
- Social Media: Encouraged visitors to share their experiences using specific hashtags to increase engagement and promote the attractions.
- Contact Information:
- Details: Provided clear and accessible contact information for visitors to book tours or get more information.
Learning Outcomes:
This project helped me to:
- Apply Layout Design Principles: Ensuring a balanced and aesthetically pleasing layout that guides the reader’s eye smoothly across the brochure.
- Enhance Visual Communication: Using imagery and text effectively to convey information and attract potential visitors.
- Refine Technical Skills: Utilizing design software tools to create a professional-grade brochure.
- Develop Content Organization: Structuring information logically to enhance readability and user experience.
The brochure project showcased my ability to create visually appealing and informative design solutions that meet real-world needs. This experience has further solidified my passion for design and my commitment to creating engaging visual content.
Silvia Pizarro McCants | UX & Graphic Design Portfolio
